On the one hand, where you will witness the inclusion of Artificial Intelligence to enlarge the scope of digital marketing, on the other, you will experience the Internet of Things (IoT) that has completely revolutionised the world.
The world of the internet is going to experience a profound change in 2020, and that’s the reason digital marketing is booming across the globe.
Today, the concept of digital marketing has somewhere moved to voice search engine optimisation (VSEO). There are many more digital marketing trends that you can’t ignore in the year 2020. Let’s find out.
Unquestionably, this is going to be a massive update to the digital industry. Gone are the days when automation made with manual efforts to derive the best-match results for your searches. Today, the scenario has changed a lot. The artificial intelligence has the power to understand your needs and deliver the results accordingly. The concept of manual algorithms is over, making it completely AI-based searches. So, now you need to focus more on relevancy alongside quality.
Fact: The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets
Many of you are already conscious of these AI-based bots that can efficiently serve the customer. It has been incorporated in many businesses already, yet Chatbots are the new trend that will grow more in the coming year. These Chatbots can understand the user-behaviour and respond to them with relevant results without time-lag. Also, real-time responses boost the satisfaction level for your business, building trust, and long-term customers.
Fact: Chatbots will power 85% of customer service by 2020.
You are already aware of the massive boom of YouTube. This brings the video marketing as a new trend in digital marketing. Incorporating video marketing into your existing strategies will benefit you with new customers and enhances business reach. Above all, video is the best media that human loves the most (compared to text and images). So, it’s time to start making the right video marketing strategy and build your video audience.
As the name suggests, it is a word-of-mouth marketing that is implemented by famous personalities and critical leaders. Celebrities, star kids, entrepreneurs, etc. are some of the key leaders that play a vital role in influencer marketing. YouTube and Instagram are the most common social platforms to amplify your business through Influencer marketing, and it is yet to grow further in the coming years.
Last but not least, Voice is going to be the new way of searching for a result. Google is working on Voice search-based results and attempting to deliver the most precise results. Yet, there are more opportunities to earn good traffic from voice search and grow your business exponentially.
Above all, you should always stay updated with these latest trends that will help you amend your marketing strategies and implement them in the right way. The ultimate goal of every business is profit, and the right marketing strategy can serve you the same.